Remaining Analytical: Avoiding the pitfalls of feature-driven decisions

Information Technology is Science, a very practical science at that.  We are bombarded everyday with “Hey, look at what this does!”.  The coolness factor can be a blessing and a curse in technology.  We want to constantly push forward what our colleagues are capable of.  How do we recommend products and peak the interest of our customers and clients without bombarding them with features?

Results oriented methodology is taking over our small little world.  Users and managers are no longer amazed by bells and whistles. They need technology, but not in the feature-driven approach that worked ten years ago.  Potential of a product is not as important as fullfilling immediate needs.  The features have to take care of everyday issues, not something they will experience when they are the big dog on the block.  Reporting is very important.  Success of products from salesforce.com, Siebel, Remedy, and Oracle have paved the way for a great deal of accountability with regards to the employee-employer relationship and the Information Technology department is no longer immune.  Utilization is a strong requirement with limited budgets.

What can be done to adjust to the cycle we are currently in?  There are many ways to thrive.

  • Remain focused on your client’s needs. The sharper the image you have in your mind the better.  Don’t make guesses regarding what will help day to day. Learn about problems, document them and focus on solutions that will address immediate needs.
  • Document everything:  Keep personal records of what you accomplish and notice in your day to day interactions.  This is not to share with others, but to research and revisit as discussions arise.
  • Do NOT under any circumstances suggest products that do not meet the needs of a project and proceed to belittle the problems management is concerned about.  The problem with saying “My way or the highway!” is there are so many choices of highway right now.
  • Know that like any other economic cycle, this will eventually give way to brighter days.  This is very important with regards to attitude.  The last thing any organization wants or needs right now is a grumpy technologist.
  • Focus on sustainability and making things run to their full potential.

With these thoughts in mind, remaining analytical will be a lot easier.  After all, we are more scientist than salesperson.

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